The Jets Facebook page is constantly pushing the envelope in terms of traditional Facebook marketing. Keep an eye on this page if you want to see where the industry is heading.
What Sets Them Apart:
Landing Page
The first thing you notice about the Jets Facebook page is an amazing landing page. It has a very clean design. It is not overwhelming, but it has plenty to offer. It is multidimensional, informative, and interactive. This page instantly grabs your attention and draws you in for more. You not only want to test out the features on the page, such as the videos and photos, but you want to see what else the page has to offer.
Overall Design
Once the fan enters the page, they notice a consistent use of features and design. For example, the green background used on the welcome page is carried over to the 'MotoPic' page.
These details, although small, make a huge difference in establishing a theme and bringing the page together.
Interactive material
In following the Jets page, the first thing you will notice is how often the page changes. The Jets are constantly adding new tabs, introducing Facebook promotions, and changing the landing page. It can be difficult to follow, but this reveals how interactive this page truly is.
For example, the Jets are currently running three unique tabs:
-a 'Pro Bowl' tab where fans are directed to Pro Bowl voting.
-a 'MotoPic' tab where fans can submit pictures of themselves and email the pictures to the Jets to be entered into a contest.
-an 'Ultimate Fan' tab where fans are directed to the official Facebook game of the Jets.
It is not until the drop down menu of tabs that you can find the schedule and list of players. The creative use of unique tabs is a great way to interact with fans, and keep people coming back to the page.
Twitter Integration
Finally, one of my favorite parts of the Jets Facebook page is the Twitter integration. The Jets understand that social media platforms are interconnected and that the most effective way to leverage a social media marketing campaign is to utilize all forms of social media. The Jets do a great job of promoting their Twitter account throughout their Facebook page.
One of the most creative ways Twitter is integrated into the Facebook page is through the 'Players' tab. The Jets list all players on the team that are using social media (either Twitter or Facebook) and then embed direct links to the specific player accounts. Social media is ideal for sports marketing because it is so far reaching. Fans not only have the opportunity to follow their favorite teams, but they can see what their favorite athletes are doing as well. The Jets understand this and have incorporated their individual athletes into the team page. This is one of the most innovative, fan-friendly Facebook features available.
Conclusion
When most teams are using Facebook pages to simply post photos and share team news through status updates, the Jets are going above and beyond their competition. The Jets Facebook page is a one stop shop for fans, including everything from team news to upcoming promotions. The amount of innovative content on this page is unrivaled. This is a team that is pushing the envelope, and it should be exciting to see where they go next.