Cleveland Indians Case Study: Size of Social Media Following Doesn’t Matter

The Cleveland Indians are making national headlines for their creative social media marketing initiatives.  The club was recently voted “MLB’s most Twitter-friendly team” by ESPN the Magazine.  Here is a more in-depth look at the team’s social media promotions:

The Cleveland Indians are working to develop “an interactive and engaging social media presence,” said President Mark Shapiro (Source) .  Here are three ways the team is working to establish this social media presence: 

Review of Milwaukee Bucks’ Social Media Presence

The Milwaukee Bucks have one of the most in-depth, creative, and diversified social media presences in the NBA.  Nick Monroe and Mike Grahl of the Bucks do a great job of incorporating social media into the team’s marketing initiatives. 

Here is a look at some specific ways the Milwaukee Bucks are leveraging various social media platforms to strengthen their brand and engage fans:

How the San Francisco Giants Use Twitter to Reach Fans During Games

I recently had the opportunity to sit down with Bryan Srabian as part of my Sports Marketing 2.0 blog.  Bryan is the Social Media Director for the San Francisco Giants and is doing some innovative things with social media.  Here is part of that post:

Sports Marketing 2.0 Interview with Boston Celtics' Peter Stringer

I recently interviewed the Boston Celtics' Peter Stringer as part of my new blog at Sports Marketing 2.0.  We talked about '3-Point Play,' the Facebook game used by the Celtics to engage fans and collect valuable information about their social media fanbase. 

I have included a section of the blog post below.  For the full post, check out www.sportsmarketing20.com.

Teams to Watch: New York Jets

The New York Jets are one of the hottest teams in the NFL this year.  They are making headlines because of their record, their young quarterback, their outspoken coach, and their recent HBO show.  In addition, they should be receiving more attention for their social media presence.  Specifically, the Jets have one of the most innovative Facebook pages in the sports industry.

The Jets Facebook page is constantly pushing the envelope in terms of traditional Facebook marketing.  Keep an eye on this page if you want to see where the industry is heading.